Associate Director - Comms, Marketing & Student Recruitment
Fantastic opportunity for a Marketing Manager level candidate to join the University of Gloucestershire in a leadership role. This person will be based at the Cheltenham campus and will play a key role in shaping all marketing and student recruitment activity.
Details about the Client
The University of Gloucestershire is a thriving university with exceptional locations in Cheltenham and Gloucester. With a focus very firmly on the future, the University of Gloucester has a heritage stretching back 180 years. It has grown in to a diverse, vibrant community of 9,000 undergraduate students, 1,000 postgraduate students and 1,000 staff from around the world. It offers a unique learning proposition in the market focused around its mission: founded on values, centred on students, focused on learning.
The Communications, Marketing & Student Recruitment (CMSR) department is sector-leading and has been highly decorated - winning a number of prestigious HEIST awards. The department has helped the University to achieve growth over a number of years, and is responsible for all aspects of the University's marketing, UK and international recruitment, admissions, widening participation and outreach, and all communications and branding.
The University is currently in a unique position to recruit both a new Director and Associate Director to work together in devising and delivering a best in class marketing strategy to continue to elevate the brand, and ultimately drive student recruitment both domestically and internationally.
Detailed Job Description
Reporting in to the newly appointed Director - CMSR, the Associate Marketing Director will provide leadership across a number of teams involved in marketing and student recruitment (UK/EU and International), Admissions and Applicant Experience and Widening Participation. Through those teams, they will use multiple communication channels (offline and digital) to ensure strong, integrated campaigns are produced with the ultimate goal of increasing student application and enrolment numbers.
The Associate Director will also take the strategic lead for the development of the University of Gloucester brand and PR activity, while ensuring that the University's marketing budget is used to best effect with demonstrable return on investment.
This high profile role will require you to work closely with senior University figures including the Vice Chancellor and Heads of School in order to provide expert advice on recruitment and to inform future portfolio development.
The successful candidate for the Associate Marketing Director role will be educated to degree level and hold a post graduate marketing qualification e.g. CIM / CIPR. In addition, the key criteria are:
- Experience of working in a Higher Education setting in the area of marketing and student recruitment
- A strong understanding of the student recruitment cycle in Higher Education and how to tailor multi-channel campaigns to maximise results
- Being a skilled and motivating leader of teams, with strong communication and influencing skills
- Demonstrable experience of managing budgets effectively in order to develop and run successful brand and communications campaigns
- Experience of CRM and stakeholder management
- The ability to work in an environment that promotes engagement, diversity and inclusion
What's on offer
Excellent salary and benefits
Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.
Ref Code: MPMI13836303Z
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