Digital Marketing Manager

£40000 - £45000 per annum
19 Jun 2017
17 Jul 2017
Elissa Benjamin
Experience Level
Contract Type
Full Time
* Formulate marketing strategy, brief agencies and develop the annual marketing plan in order to achieve set KPIs and target ROI
* Critically evaluate partner and agency proposals to ensure optimum benefit
* Plan and deliver campaigns to drive brand awareness in line with strategy, KPIs and budgets.
* Working closely with the HO digital team design and oversee the UK's social media strategy including Twitter and Facebook, increasing engagement,
* Develop and maintain strong relationships with marketing teams of partner airlines, tour operators and hotels, assessing and evaluating joint marketing opportunities and delivering cash as well as in-kind contributions.
* Set metrics to ensure targeted reach, high SOV, engagement, video views, CTRs and other KPIs as agreed for all campaigns.
* To critically evaluate and optimise campaign performance for each activity on an ongoing basis and amend plans accordingly in order to meet KPIs and ROI targets.
* To accurately report on post-campaign performance and to recommend changes in order to improve the performance of future activities
* Supervise the Marketing Executive to ensure that monthly reporting of web traffic/Twitter engagement and other reports are completed in a timely manner.
* To work closely with the UK PR and travel trade teams as well as HO digital and product marketing counterparts to ensure integrated campaign delivery.
* To accurately manage budgets and record spend in line with the Financial Policies and Procedures Manual (FPP).
* Ensure ongoing measurement and optimization of all marketing budget spend to ensure budgets are fully utilised to achieve objectives.
* Develop mentor and manage the Marketing Executive to enable his/her career progression.Maintain a close eye on new and innovative ways and formats to deliver messaging & brand identity in order to maintain share of voice.
* Extencive experience in digital marketing roles
* Experience of developing & implementing strategy in line with organisational objectives
* Campaign management including setting metrics page views, visits, engagement, video views etc to achieve KPIS
* Strong analytical skills - able to critically evaluate campaigns and optimise ongoing performance to achieve objectives as well as post campaign analysis.
* Able to demonstrate hands on experience of managing successful digital & social campaigns including, Social/PPC/display/content creation.
* Able to manage external agencies including media /creative
* Strong negotiation skills - able to see through sales pitches and determine the true value and benefit of proposals from media owners and tour operators
* Must work closely with Manager Trade Development to maximise ROI when executing trade campaigns
* Accurate budget reconciliation and management
* Manage, mentor and develop the Senior Executive Digital & Trade Marketing
* Travel industry experience useful, but not essential
* Knowledge of Adobe Illustrator an advantage and a knowledge of Photoshop a must as well as familiarity with Google analytics and some knowledge of webtrends.

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