Digital Marketing Manager

£50000 - £55000 per annum
19 Jun 2017
17 Jul 2017
Matthew Berney
Job Discipline
Experience Level
Contract Type
Full Time
A rapidly growing start-up in the Transport sector are currently looking for a Digital Marketing Manager to grow demand through data-driven marketing, experimentation and analytics.

The successful candidate will be an ambitious, hard-working self-starter with a passion for analytics and scaling growth. They will play a critical role in identifying the best channels and tools for acquiring and retaining users.

Digital Marketing Manager Key Responsibilities

* Analyse user behaviour and retention curve
* Ensure the right data infrastructure is in place
* Build strong customer insights, by combining qualitative and quantitative methods
* Implement A/B Testing
* Plan and execute marketing campaigns across multiple channels to acquire new users, and determine what drives scalable growth
* Drive user engagement and retention by testing and optimising different channels

Digital Marketing Manager Experience/Skills

* Extensive experience in a performance / digital marketing / growth hacking role
* Understanding of how to design effective experiments through statistical reasoning
* Experience with Data Analysis and the best tools for retrieving, manipulating and visualising data, e.g. MySQL, Excel, R, Tableau
* Fluent in the full spectrum of Digital User Acquisition channels (SEO, PPC, Display, Affiliates, Social, Content)
* Entrepreneurial self-starter who thrives in a fast-paced environment

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