Web and Digital Content Manager

£35000.00 - £40000.00 per annum
18 Jun 2017
16 Jul 2017
Verity Slade
Job Discipline
Experience Level
Contract Type
Full Time
A fantastic opportunity has arisen for a Web and Digital Content Manager to join the very successful marketing team of a leading independent higher education provider. Do you have an excellent track record of web marketing and digital content development? Do you have a strong background in website usability testing and conversion rate optimisation? Do you understand the power of content and know how to use it as part of an effective recruitment campaign? If so this could be the job for you.

This is an exciting time to join the marketing team to help drive the business forward with creative and innovative marketing strategies. This role requires a driven and enthusiastic Website and Digital Content Manager to join a growing Marketing team.

The role will be responsible for developing new and engaging content for the website and the digital channels, managing usability testing and conversion rate optimisation on the website, managing the blog and content marketing calendar, and managing earned media campaigns on social media channels. You will be a key member of the marketing team and will be expected to develop and implement the website and content marketing strategy.

The Web and Digital Content Manager will report directly in to the Deputy Director - Marketing and Recruitment and will line manage the Web and Digital Content Executive. To be successful, you will need to be educated to degree level or equivalent and will be a natural problem solver, inquisitive and passionate about digital. You will also have the following skills and experience;

* A proven track record of content marketing across all digital channels
* Advanced knowledge of Content Management Systems (CMS)
* Advanced Knowledge of usability testing and conversion rate optimisation
* Advanced knowledge of Google Analytics or similar tools
* Exceptional analytical skills, with the ability to translate raw data into strategic actions.
* An understanding of HTML/CSS and competency in Adobe Photoshop
* Project management skills/experience
* Experience in creating and delivering engagement strategies for on and offline channels
* Strong content writing skills, Creating content, Proofreading and Editing content
* Able to create content for various audiences and the channels used to reach them
* Attention to detail

If this role is of interest please do apply ASAP with an up to date CV Highlighting all your relevant experience. This is an immediate vacancy

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