Marketing Executive

£24000 - £28000 per annum
15 Jun 2017
13 Jul 2017
Amie Hemson
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
An excellent opportunity for a Marketing Executive to join a global publishing business based in Oxford

Client Details

My client is a leading Educational publisher based in Oxford


The Marketing Executive will have the following responsibilities;


* Support the development of customer marketing plans in order to maintain and increase customer base and market share.

Campaign management

* Implement end-to-end campaigns through all phases of the campaign lifecycle, including creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc., using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.
* Implement lead management and lead nurturing tactics to maximise conversion into qualified leads and buyers.
* Develop high quality content and messaging, where required, to optimise campaign impact and effectiveness.
* Take full responsibility for the planning and delivery of specific projects as directed by the Marketing Manager.

Set targets and measure success

* Understand and work towards objectives, developing an understanding of commercial aspects of marketing activities and lead funnels.
* Work with the Marketing Performance team to implement and measure campaigns using best practice and defined processes. Develop knowledge and usage of the tools available.
* Review campaign performance within key ROI and KPI criteria, as directed by the Head of Commercial Marketing or Senior/Marketing Managers.

Customer and competitor insights

* Perform specific and ongoing competitor and market analysis.
* Interpret and use customer insights to drive the most effective marketing solutions

Cross-team collaboration and communication

* Work closely with colleagues internally on campaign and content development, including sales, Product Management, Assessment and Regulatory.
* Support the preparation for briefing other teams on Marketing campaign plans (e.g. sales, customer services), to ensure internal awareness and engagement in campaigns.


The Marketing Executive should have the following skillset;

* Experience of campaign execution
* Ability to 'hit the ground running'
* Result-driven with the energy and resilience to make things happen
* Ability to build relationships and work collaboratively both internally and externally
* Commercial mind set
* Ability to work under pressure, staying ahead of complex schedules, and maintaining cutting-edge knowledge
* Desire to progress in the marketing profession
* A good working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint)

Job Offer

My client is offering the successful Marketing Executive a salary of between £24000- £28000+ benefits on an initial 9 month FTC

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