Senior Marketing Executive

13 Jun 2017
11 Jul 2017
Elizabeth Woodforde
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
The Senior Marketing Executive/Marketing Manager position will be responsible for all aspects of Marketing two high profile events in the portfolio of this forward thinking Global Events company.

Client Details

Our client are a rapidly growing, innovative, content-led Event management and marketing company based in London.


The purpose of this new role Senior Marketing Executive/Marketing Manager position is to help produce and deliver the marketing strategy promoting the events to delegates and exhibitors.

Key Responsibilities include but are not limited to:

* Work with the Group Marketing Manager and Event Director plus the wider team to develop and implement marketing strategy, positioning and key messages and product strategy.

* Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.

* Management of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.

* Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.

* Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging.

* Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.

* Regularly review marketing plan, response rates, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.

* Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.

* Database management, list management, and development with the support of business intelligence and data teams.

* Provide accurate and timely reporting of key marketing statistics and forecasts.


The candidate that secures the role will be a self-motivated individual who loves working with the Sales team across the marketing mix, to promote two key trade exhibitions.

You will be the lead in messaging and writing regarding the outbound reach to customers therefore excellent communication and writing skills are imperative.

You will be well versed in all aspects of the marketing mix in order to drive sales and engagement; including direct marketing, email marketing, collateral, partner marketing.

It will be important to evidence excellent marketing project management ability.

You will also need strong attention to detail.

You will be happy to work in London on a daily basis.

Job Offer

The Senior Marketing Executive position offers a great basic salary, performance related bonus, excellent team environment and progression.

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