Loyalty Marketing Manager - Insurance

Location
England,East Sussex
Salary
£50000 - £55000.00 per annum
Posted
13 Jun 2017
Closes
11 Jul 2017
Ref
13833785/001
Contact
Hannah Denhart
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
My client is looking for a Marketing Manager to join their team on the south coast.

Working closely with the Sales team to create and execute the customer value and retention programme across their European customer base.


Client Details

My client has recently experienced significant business growth and has revenue and profit similar to the likes of Marks & Spencer. With customers in virtually every country in the world and 70% of its revenues now generated outside the UK, they are truly an international organisation.

Operating globally, and with over 1,500 employees, my client provides products and services worldwide to people who want access to premium health care at home or as they study, live, travel or work abroad providing international health, travel insurance and medical assistance to individuals, small businesses and global corporate customers all around the world.


Description

The successful applicant will be expected to:

* Create and execute customer engagement activities and campaigns with particular focus on retention of B2C direct customers
* Identify pain points within the customer's journey
* Analyse and use data, surveys, NPS and research to back up activity and campaigns
* Create customer value management framework and strategy
* Develop retention toolkit including incentives and financial offers to retain customers
* Develop customer engagement strategy and journey, including communications, marketing materials and content for customers


Profile

The successful candidate will have:

* Proven experience developing and launching direct marketing campaigns preferably within a Global environment
* Previously worked in a customer retention or loyalty role
* Experience working in a regulated industry - specific experience in health care, or insurance will be highly advantageous
* Clear communication and presentation skills
* Solid commercial and analytical skills
* Educated to degree level, and/or recognised marketing qualification or equivalent.


Job Offer

Up to £55,000 per annum + benefits