Shopper Marketing Executive

England,South Yorkshire
£23000 - £28000 per annum
13 Jun 2017
11 Jul 2017
Alex Hamilton
Experience Level
Contract Type
Full Time
Shopper Marketing Executive

Better Placed are proud to be partnering with a fantastic Consumer Electronics (FMCG) business based in South Yorkshire, who now require a Shopper Marketing Executive to join their ever growing team. This is a great opportunity to execute online and offline marketing campaigns.

* Develop, own and execute omni-channel shopper marketing plans for key retail customers.
* Contribute to and execute multi-channel shopper Marketing plans for priority UK product launches.
* The provision and management of point of sale and content ( In store and digital) for priority UK product launches working closely with category teams
* Develop marketing relationships with key retail customers and optimise shopper marketing programs with relevant customers.
* Collate key channel intelligence and analyse market gaps / marketing opportunities.
* Research and monitor key retail customer marketing activities and initiatives (trade and consumer).
* Deliver supporting marketing materials to UK sales promotional activity
* Responsible for the management of marketing materials to the UK exhibition schedule
* Collate key channel intelligence and analyse market gaps / marketing opportunities.


* Previous experience in coordinating and managing shopper marketing related activities with marketing and sales, supporting category development, NPD launches, delivering tools and presentation materials for customer meetings;
* Qualification or equivalent experience in marketing, brand management, communications Project Management
* Ability to demonstrate creativity in delivering shop-floor activities (e.g. promotions and POS) to add value in line with brand objectives
* Ability to display initiative and interpersonal skills, and able to work with cross-functional groups across multiple levels of the organization to deliver results;
* Experience in agency management, project management and brief writing preferable
* High level of personal organisation

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