Senior Direct Marketing Officer

12 Jun 2017
10 Jul 2017
Katie Corfield
Job Discipline
Campaign Management
Experience Level
Contract Type
Full Time
This organisation is looking for a Senior Direct Marketing Officer to join their well-established, ambitious team in central London.

Client Details

This organisation is a fantastic children's charity with a world class reputation.


The key responsibilities of this Senior Direct Marketing Officer will be:

* Project Management of fundraising campaigns, including analysis and reporting on campaigns
* Work cross-departmentally to ensure a consistent message is being carried
* Provide a proactive approach in increasing income and efficiency of current campaigns
* Endeavour to design creative campaigns that attract new audiences and ultimately result in new donors for this organisation
* Ensure all promotional material is on brand and carries the organisation's core message
* Work on time and on budget
* Project management of cash appeals as well as some gaming campaigns
* Be involved in the campaign from planning right through to execution
* Work with beneficiaries of the organisation to develop new campaign proposals
* Participate in reporting on campaign activity, analysing statistics and performance indicators
* Proactively suggest recommendations to campaigns to ultimately ensure expansion of donor database
* Keep abreast of current sector trends and direct marketing best practise
* Manage agency relationships to ensure time and cost efficiency
* To monitor lifetime value reporting to gain an accurate picture of the long-term effectiveness of each type of marketing activity, reviewing the charity's marketing automation reporting on a monthly basis to identify the demographics of supporters and use this insight to drive strategy - feeding this back to the agencies at reviews.
* Track campaign success and compare with other campaigns for this organisation as well as other campaigns in the sector


Person Specification for this Senior Direct Marketing Officer:

* Experience of working in direct marketing - ideally in a not for profit organisation
* Excellent analysis and numerical skills
* Experience of working with external agencies to produce compelling campaigns
* Excellent verbal and communication skills
* Ability to prioritise workload to achieve deadlines
* Experience of using a related CRM database
* Ability to work independently as well as part of a team

Job Offer

This organisation is looking to offer a salary of between £28,000-£30,000, depending on experience.

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