Head of Marketing

Recruiter
Location
England,Surrey
Salary
£95000 - £110000 per annum + Bonus + Benefits
Posted
12 Jun 2017
Closes
10 Jul 2017
Ref
1628790
Contact
Ronnie Patel
Job Discipline
Marketing (General)
Experience Level
Director
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Responsible for the preparation and implementation of strategies and tactical plans for all B2C marketing activity to support key business objectives for volume and company reputation.
* Responsibility for the delivery of customer volumes through effective direct marketing activity as part of the overall acquisition targets.
* Manage all brand guidelines, responsible for the governance and controls that will ensure a consistent implementation across the group.
* Develop cross-sell targets as well as improving additional services revenue.
* Own customer communications strategy covering printed documents, emails, texts and other online communications.
* Co-ordinates crisis management and business continuity activity where there is a potential effect reputation or interest from the media.
* Manage sizable team effectively for maximum business contribution and personal achievement.
* Provides input into wider issues which may benefit the marketing or positioning of the company and improve business growth.

Requirements:

* Proven track record of marketing delivery within a PLC or high profile insurance / consumer finance, retail or consumer brand.
* Track record of planning and delivery of B2C: online acquisition and retention and direct marketing.
* Solid expertise and knowledge of acquisition, brand and optimisation marketing techniques and methods.
* Strong expertise in developing marketing strategies and working with senior management and senior external partners.
* Highly-developed planning and organisational skills.