Digital Marketing Executive

Location
England,Worcestershire,Evesham
Salary
£27000.00 - £28000.00 per annum
Posted
12 Jun 2017
Closes
10 Jul 2017
Ref
3047933
Contact
James Nayak
Job Discipline
Digital
Experience Level
Executive
Sectors
Retail
Contract Type
Permanent
Hours
Full Time
Digital Marketing Executive, £27000 - £28000, Evesham, Permanent

Your new company
Your new company is a successful family-run business which has customers all over the world. Based in their high-spec offices in Evesham an opportunity has arisen for a Digital Marketing Executive. The company

Your new role
Your new role as Digital Marketing Executive is to build, maintain and maximize customer engagement through delivery of relevant online communications to target audiences. To provide in-depth analysis of digital activity using insight gained To work closely with international and support marketing teams in development of marketing communication, content plans and other digital activity.

Main Duties

* Plan and liaise with international on delivery of digital strategies in line with business aims
* Work alongside our international digital team focusing on on-site SEO (content, meta-data, etc.) and off-site SEO (social media, link building, etc.)
* Support international digital team on web content management, ECM and DMS (Sitecore)
* Planning and executing monthly / yearly email strategy in line with business aims

* Developing email engagement programmes and strategy.
* Design and create, manage the scheduling, testing and deployment of email campaigns across all audience channels
* Manage email marketing systems (Click and Sitecore)
* Develop email campaign success criteria and reports and monitor
* Advise on improvements to email marketing

* Manage CRM administration

* Improve CRM data quality through usage of CRM review and bounce back

* Develop Vantage portals and manage content for retail & commercial sites
* Advise, plan and analyse PPC campaigns in partnership with our international digital team
* To provide in-depth analysis of digital activity using insight gained from Google Analytics and other monitoring tools, identify content opportunities including new digital channels and media to reach target audience
* Maintain up-to-date industry knowledge of trends, technologies, industry standards and best practices on an ongoing basis

Key Measurements and Goals

* Improve website traffic
* Increase CRM database
* Constant analysis, subsequent recommendation and improvement

What you'll need to succeed
In order to succeed as Digital Marketing Executive you will need the following:

* Ideally 2 years' experience in a similar role
* Knowledge of HTML coding
* Sound experience with CRM systems preferred e.g. Microsoft Dynamics
* Analytical | Photoshop | design software skills preferred
* Strong writing, presentation and interpersonal skills
* Creative, highly organised, flexible, and hands-on

Comfortable with handling and manipulating data

What you'll get in return
In return you'll get a salary of £27000 - £28000, 10 annual bonus, the chance to work for a company that heavily invests in their employees with training, mentoring and career progression opportunities.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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