Global Marketing Automation Specialist

£25000 - £40000 per annum
06 Jun 2017
04 Jul 2017
Sam Petrook
Job Discipline
Data & CRM
Experience Level
Contract Type
Full Time
An exciting opportunity has arisen for a Marketing Automation specialist to join the marketing team at a Global Life Sciences Company.

Working in the Microbiology division you will support the eMarketing Manager, contributing to the email marketing campaign strategy.

Marketing Automation Specialist Responsibilities:

* Work with marketing teams to create and execute marketing automation campaigns that support their marketing objectives.
* Build new and update existing marketing automation programs in Eloqua, including, but not limited to, program design, email creation, landing page creation, configuration, testing, deployment and analysis.
* Ensure appropriate review and approval of Eloqua campaign assets prior to launch.
* Maintain Eloqua campaign calendar.
* Act as primary Eloqua administrator and maintain data quality in the database, and support alignment with CRM system.
* Build and maintain HTML templates for emails, landing pages and forms.
* Segment and leverage the marketing database for efficient and effective campaign targeting.
* Coordinate with other eMarketing colleagues to ensure integration with web content and analytical tracking.

Marketing Automation Specialist Skills/Experience:

* Bachelor's degree in marketing, digital marketing or related discipline preferred
* Experience using Eloqua at an administrator level including data management
* Experience of developing automated campaigns and content to drive engagement
* CRM experience
* Working knowledge of HTML and CSS
* High attention to detail, organization skills, and ability to multi-task to meet deadlines
* Excellent written English
* Responsive team player