Insights Manager

Location
England,Berkshire
Salary
Negotiable
Posted
05 Jun 2017
Closes
27 Jun 2017
Ref
13831705/001
Contact
Leslie Davies
Job Discipline
Data & CRM
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
Michael Page Marketing are recruiting a Insights Manager to lead a Database team, which encompasses the development and implementation of Data insight as well as the technical management and maintenance of the database and surrounding infrastructure. This critical role will be accountable for Database insight recommendations to the UK businesses senior Management team to ensure we deliver profitable sales across the portfolio.


Client Details

My client is a Market leading consumer business who have an impressive portfolio across multiple sectors and industries. A great employer and a growing business this role present a great opportunity for career and personal development in a truly global business.


Description

The Insights Manager will be responsible for:



* Being the commercial lead for GDPR. You will be the main stakeholder for legal, and advisor to the entire UK business about GDPR compliance and the necessary steps required to meet legislative change and prevent future business risk. Co-ordinate business response. Ensure all legislation related to database is understood by the database operations section manager so accurate timely technical change is undertaken.
* Brief then analyse database extracts and turn them into commercial insight which informs high level business decisions. Use insight to influence stakeholders on decisions such as volume risk, media investment requirements and CRM journeys.
* Using database insight, create customer and prospect profiles which inform the business on a timely basis about who to target for sales. Influence stakeholders to refine their activity to reflect specific and accurate customer groupings in order to increase business efficiency and ROI.
* Work with the CRM manager to refine the Automotive customer journey based on improving ROI, and implementing a new and effective customer journey for bikes, power and aftersales based on database insight and the most powerful customer touch points to generate sales.
* Lead, manage and support a team of four direct reports, and an indirect agency structure to deliver against your objectives. Lead the team to be 100% commercially focused on our biggest database business opportunities.
* Responsibility for managing the Database budget. Review activity ROI to ensure effective spend at all times.
* Manage database reporting including the provision of business friendly information on database opportunity.


Profile

The succesful candidate would ideally display:

* Technical database expertise with significant experience in extracting data insight to support customer journey planning.
* Specialism in understand the requirements for GDPR.
* Experience in modelling methodologies.
* A thorough understanding of relational databases.

* Faststats skills preferred, but not essential.

* A proven record of accomplishment of driving positive activity through a team and external partner suppliers.

* Project management experience

* Able to manage a multi-million-pound budget
* Skilled in translating technical detail into business language.
* Extremely well organised, able to plan, manage and execute several diverse projects at once.
* Previous motor industry knowledge preferred, but not essential.


Job Offer

My Berkshire based client offer a competitive salary and great benefits package for the successful Insights Manager. If you are interested please apply or contact me on 01189 559588