Marketing and Communications Membership Manager

Recruiter
Location
England,London
Salary
£30000 - £35161 per annum
Posted
02 Jun 2017
Closes
30 Jun 2017
Ref
1628771
Contact
Elissa Benjamin
Job Discipline
Category Management
Experience Level
Executive
Sectors
Charities, Education
Contract Type
Permanent
Hours
Full Time
Marketing

* Develop and implement marketing and communication plans to support the activities of across all departments



* Implement all marketing and membership communications activity
* Actively identifying opportunities to support the development of new activities/products that will meet members and customers' needs
* Overseeing the analysis of market trends and developments and make recommendations as to how the membership body could develop new products or amend the existing product portfolio.
* Act as a brand guardian ensuring all marketing and communications activities are consistent, on brand across all internal and external channels.
* To work with the business areas to develop and maintain resources to support and engage members and customer, and to communicate products, services and benefits
* Ensure the performance of the membership and marketing function is monitored, adjusted and developed so that it continually provides a high standard of service to all relevant stakeholders, resulting in enhanced engagement levels, retention and income



Membership Engagement

* Working with the Director of Engagement and Head of Membership to support members at all stages of their career.
* Support the implementation of the organisation wide membership engagement plan
* Ensure that membership communications at all touch points within the membership journey or as part of a non-member relationship, remain relevant and up to date.
* Represent the College at events and exhibitions, building networking opportunities and business partnerships