European Market Insights Manager

Location
England,London
Salary
£55000 - £62000 per annum
Posted
01 Jun 2017
Closes
23 Jun 2017
Ref
13811782/001
Contact
Mat Evans
Job Discipline
Insight
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
The European Market Insights Manager will play a crucial role within the business, challenging current thinking and pro-actively moving the business forward and inspiring profitable growth. Reporting into the Marketing Director you will provide superior market and category insight to guide business decision making.


Client Details

My client is a well-established global FMCG business who have seen solid profit growth in the past 12 months. They are based in central London with convenient transport links from Surrey and Berkshire


Description

* Manage a fit-for-purpose data and shopper insight services delivering maximum synergies across several markets
* Develop and provide a deep understanding of shopper behaviour with brands and products to create/drive meaningful brand, category strategy and innovation mixes
* Help identify business issues and opportunities
* Support the sales team, with relevant market and category insights
* Lead the monthly performance review process for core markets
* Develop best-in-class processes and tools in areas of Trends, Market and Competitive Intelligence providing actionable insights to identify new product and growth opportunities.
* Manage relationship with continuous and ad-hoc research suppliers, including annual performance reviews and negotiations.
* Maximise efficiency and effectiveness of research projects.
* Track and evaluate NPD, activation, portfolio


Profile

Essential work experience:

* Experience of key continuous data suppliers tools and measures within FMCG markets

* Direct experience working within a matrix, multi-geographic marketing structure.

* Minimum of 6 years of market and consumer insights experience working on a major brand/portfolio

Education requirements:

* University Degree level

* Professional market research or marketing qualification preferred


Job Offer

There is a lucrative remuneration package on offer for the successful candidate

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