Head of Display Marketing

Better Placed
£55000 - £62000 per annum + bonus and benefits
01 Jun 2017
29 Jun 2017
Lucy Butterfield
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Head of Display Marketing

£55,000 - £62,000 per annum plus bonus and benefits

Full-time, permanent

A global leader in the electronics space is currently seeking to appoint a Head of Display Marketing to deliver end to end marketing strategy across the entire display portfolio - both B2B and B2C.

The role holder will interact at a VP level across both the UK and Global HQ, and you will play a key role in defining and shaping the proposition, implementing marketing programs to support the communication of each proposition to each target audience.

Working with a complex portfolio of display products, you will take ownership of the road-map and channel direction from launch to in-life both internally and externally to end users.

Key accountabilities:

-Lead and own the vision and strategy of display marketing strategy, working closely alongside HQ and the Head of Display to identify key markets and customer segments for the B2B display business.

-Creating a customer-centric approach to display, identifying key success stories within the display product range.

-Acting as the key point of contact for all display marketing activities.

-Building a business plan for the direct and channel team to support display marketing activities.

-Budget holding responsibility and strategy development for marketing spend, measurement and reporting.

-Ensuring marketing budget is allocated in the most cost effective manner to maximise ROI, based on projected sales, ensuring that activity planned is in line with proposed accruals.

-Leading sales and marketing meetings to present plans and gather feedback.

-Creating and implementing marketing activities to fulfil display marketing team needs in a timely, creative way.

-Managing a virtual team of marketers to work across the full display portfolio.

-Understanding stock and sales figures for each product in the range by channel.

The successful candidate:

-Ideally educated to degree level (or equivalent).

-Currently holds a marketing-related qualification.

-Must have a background in display products.

-B2B marketing experience.

-Must be able to demonstrate experience across full marketing mix - ATL and BTL.

-Commercial ability to produce business case and ROI on marketing spend.

-Demonstrated experience in a similar role.

-Proficiency in PowerPoint and Excel.

-Experience at budget-holding level.

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