European Head of Marketing - Spread Betting

Recruiter
Location
England,London
Salary
£85000 - £110000 per annum + Bonus + Benefits
Posted
01 Jun 2017
Closes
29 Jun 2017
Ref
1628758
Contact
Ronnie Patel
Job Discipline
Marketing (General)
Experience Level
Director
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Design communication and marketing strategy for the UK & Europe
* Manage brand, advertising, email, blogs, and all social channels.
* Formulate effective marketing strategies based on user research
* Plan and manage marketing campaigns localised for each country.
* Work with Digital Marketing to implement and optimise inbound marketing initiatives including website, online
* campaigns, landing pages, SEM optimisation and social media.
* Develop interesting and engaging B2C & B2B marketing strategies - events, partnerships, promotions
* and campaigns.
* Build strong relationships with 3rd party suppliers and agencies

Requirements:

* Solid B2B and B2C marketing experience encompassing all aspects of brand and growth, preferably in a company with a strong entrepreneurial culture.
* Experience in spreadbetting / CFDs would be an advantage
* A track record of building teams and systems tied directly to the bottom line results of an organisation
* Strong analytical skills with the ability to promptly establish priorities and communicate expectations
* Experience making data-driven marketing decisions using surveys, focus groups, market research, A/B testing,
* and analytical tools, and demonstrated business sense and intuition through successful marketing projects at
* scale.
* Experience of lead generation activities in B2C and B2B environment
* Knowledge of digital marketing channels including SEM, PPC and affiliate programmes
* Excellent attention to detail