Senior Direct Marketing Manager

Location
England,London
Salary
£60000 - £80000 per annum
Posted
31 May 2017
Closes
28 Jun 2017
Ref
13829790/001
Contact
Matthew Scarfe
Job Discipline
Direct Marketing
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Great opportunity to join a leading financial services company, leading a campaign team to deliver high performing direct response campaigns. You will be responsible for strategic planning as well as overseeing the delivery and analysis of campaigns across offline and online channels.


Client Details

The client is a leading UK brand within the banking sector. They offer a forward thinking and customer-centric environment, with good opportunity for personal and professional development. The role is based in their London offices.


Description

The role of Senior Marketing Manager includes the following responsibilities:
Develop strategic campaign plans across product areas
Oversee implementation of plans by direct reports
Work closely with insights and data teams to assess campaign effectiveness and make ongoing recommendations
Drive improvements in customer conversion journey
Work with other relevant marketing teams


Profile

The ideal candidate will possess the following:

Previous experience managing a marketing campaign team
Strong direct response marketing experience, mostly offline - but additional digital knowledge is an advantage
Excellent senior stakeholder management skills
Have previously worked within a regulated industry (financial services, telecomms, energy)
Be degree educated, with a professional marketing qualification
Be data driven and highly analytical in approach to formulating strategic plans


Job Offer

The role of Senior Direct Marketing Manager offers a competitive salary plus benefits and bonus