Head of Marketing

Recruiter
Location
Northwood Hills
Salary
Competitive
Posted
31 May 2017
Closes
28 Jun 2017
Experience Level
Director
Sectors
Financial
Contract Type
Permanent
Hours
Full Time

This is a career defining opportunity for a Head of Marketing to join a leading, global provider, of Spread betting, CFDs and Forex. The company is based in Northwood Hills and is authorised and regulated by the Financial Conduct Authority (FCA) in the UK.

Reports To

Chief Executive Officer

Department

Marketing    

Purpose of Role

Reporting directly to the CEO, the candidate will have a solid track record in growing brand equity through strategic demand generation activities; planning and executing the group marketing strategy with demonstrable ROI. Core to the role will be increasing market share and driving  revenue  growth  through  retention  and  acquisition  initiatives that  re-defines  the  brand  position.  Working with internal  heads  of department(s), internal communication(s) and strategic integration is vital to delivering the overall business plan.    

Key Responsibilities

  • Fully  engage  at  a  board  level  to  deliver  the  strategic  focus  of  the business and manage    shareholder expectations and dividends.    
  • Planning and execution of the marketing strategy to rapidly accelerate growth and  market  share;  ensuring  consistent  and  stable  revenue streams in a challenging and highly regulated business environment.
  • Commercially   astute   and   highly   pragmatic   in   managing   the communications budget to deliver exceptional value and ROI.    
  • Remain aware of competitor movements, market trends and insights to ensure and maintain a dominant and growing market position; whilst mitigating competitive threats and consolidation.        
  • Insightful leadership through the implementation of digital media and emerging segmentation technologies; understanding  the  customer journey to realise online and revenue conversion. Build a strong digital brand footprint.        
  • To manage  and  develop  direct  reports  and  ensure  they  deliver the activities necessary to contribute to growth and the business plan.    
  • Build relationships, challenge and manage agency partners across the entire marketing mix: Advertising, BTL, PR and specifically Digital Media (SEO / PPC / Affiliates / Paid / Earned / Owned).    
  • Essential understanding of high value B2C marketing, segmentation and profiling.        
  • Innovative and forward thinking.  Capable of turning insights into strategic initiatives.        
  • Plan and manage  internal  communications: to  communicate the Corporate Vision, Mission and Business Plan; to unify and motivate people
  • Manage board level reporting of management and financial information for the business.
  • Undertake other duties, training and/or out of hours work, networking as is reasonably expected for a senior marketing role.

Essential Competencies

  • Track record in managing direct reports.
  • Good knowledge of advertising and communications development.
  • Effective leader and self-motivated.
  • Passion, energy, drive.
  • Ability to deal with pressure and manage multiple tasks.
  • Excellent people management skills and interpersonal skills.
  • Ability to work in a non-structured, entrepreneurial environment.
  • Business oriented, strategic mindset.
  • Strong organisational skills.

Experience Requirement

  • High-level involvement in managing and leading the direction of the marketing function.
  • Financial sector experience would be desirable but not essential.
  • Previous experience in management.
  • Minimum of 5 years experience in marketing. Degree educated.

Key Relationships

  • Board of Directors and senior managers
  • Head of Dealing, Customer Services, Compliance and IT

Job Offer

  • £75 – 80k plus benefits

To apply for this position, please click the Apply button.