5 days left
- Full Time
Helen of Troy are recruiting for a Marketing Executive!
This is a fantastic role working in a vibrant marketing team supporting the EMEA Marketing/Brand Team to develop and deploy key brand and product initiatives.
Helen of Troy is a global leader in the manufacturing and marketing of electrical health, beauty and housewares products. We also own a number of innovative brands, including market leading home and kitchenware specialist OXO. Today, OXO offers over 850 products covering many areas of the home.
- Assist the Brand Team with the preparation and implementation of the annual marketing plan
- Support Marketing and Sales team with providing regular competitor analysis by product
- Liaise with PR/Social/design agency to develop consumer communication and launch toolkits to support key product introductions and brand initiatives
- Establish strong working relationship with Account Managers ensuring brand and products are presented and sold to the trade following OXO’s brand guidelines
- Write creative trade PR, Catalogue and Web copy
- Assist on the organisation of trade and consumer exhibitions and attend when necessary
- On a regular basis communicate PR coverage, Product Placement, Reviews, Awards to team in a timely manner
- Manage NPD process from product set up to delivery in warehouse for all brands
- Implement NPD processes updating BM’s and Sales with key information for launch
- Work with OXO NY and relevant teams on any product quality issues/logistics/sourcing
- Create Planograms for OXO stand and bespoke customer displays
- Assist on independent sales marketing strategy, implement and provide marketing support for the team and retailers
- Help with evaluating customer research, market conditions and competitor data.
- Help researching product/category insight for special projects or category launches and presenting recommendations and a strategy for development of the category
- Help conduct and analyse brand awareness research
- Marketing knowledge and techniques
- Attention to detail and a creative thinker
- Project management skills
- Commercial acumen
- High analytical skills Excellent communication skills & Presentations skills
- Team player
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