Email Campaign Manager

Location
England,West Yorkshire,Leeds
Salary
Negotiable
Posted
30 May 2017
Closes
27 Jun 2017
Ref
13830852/001
Contact
Andrew Yell
Job Discipline
Campaign Management
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
The Email Campaign Manager will be based in the Leeds branch of the business, and will report directly into the Direct Marketing Manager; the key purpose of the role is to deliver first class email communications across our clients business.

There is an opportunity to make a staggering amount of development within the team, and the structure of the business will ensure you succeed moving forward in your career.


Client Details

Our client prides themselves on being a modern mutual that places customers at the heart of everything that they do. They are currently enjoying unprecedented growth and change as they continue to strengthen and solidify their position as one of the most trusted financial services providers in the UK, with over 3 million members.


Description

They key responsibilities of the Email Campaign Manager include;


Developing and implementing quality email communications across multiple brands, and ensuring that they deliver against the functional plan and objectives of the business.

Be responsible for the design, build and delivery of the client's email communications, including copy writing and creative execution.

Brief external agencies on requirements, and be responsible for creative and copy writing outputs that will deliver and match against the best practice communications outlined by the business

Evaluate the effectiveness of email campaign activity by our client, and make recommendations for on-going best practice to achieve and surpass their set business goals.

Ensure key metrics for email communications are met and established best practice is shared with the wider direct and email marketing team to a high standard.

Work cross functionally with other disciplines to ensure email communications meet their business objectives and are compliant with our clients group risk and legal requirements.


Profile

The Candidate must have a degree, or a equivalent and relevant qualification.

The the Email Campaign Manager must also have solid experience of email mktg in B2C environment, and must also be competent in using Dreamweaver and HTML 5.

Essential knowledge of the following software and systems is also required; online marketing, email campaign management tools, strong knowledge of HTML and coding responsive and mobile friendly email templates and copy writing skills.

Finally, you must also possess senior influencing skills and relationship management skills.


Job Offer

On offer is unparalleled progression opportunity, alongside a very handsome package.