Product Marketing Executive

Recruiter
Location
England,London,City of London
Salary
£28000 - £30000 per annum
Posted
26 May 2017
Closes
23 Jun 2017
Ref
1628756
Contact
Kieran Fanner
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
We are looking for a Product Marketing Executive to join a professional body within the Insurance industry in the City of London

A major focus of the role will be ensuring that the Company has an up to date, relevant and marketable product range for its members in the insurance sector.

Responsibilities

* Responsible for marketing the financial services and training products to individual and corporate clients via digital, direct mail and email communications
* On-going housekeeping and maintenance programme of all marketing related web content, liaising closely with the digital marketing team
* Implementation of multi-channel marketing campaigns following product launches, framework enhancements and promotions
* Responsible for the production and distribution of ad-hoc, BAU and campaign email and direct mail communications
* Post-campaign reporting using Google Analytics and sales data to determine ROI against KPI targets
* Management of full marketing collateral including brochures, leaflets, flyers, posters, ads and event stands
* Liaising with internal and external stakeholders, incl. creative agencies, printers and distribution providers, ensuring projects are delivered to specification and within budget
* Assist the department achieve a high standard of quality control on outbound communications by supporting proofing and sign off procedures
* Contribute to departmental reporting such as CEO reports.

You will be work in an exciting environment with the potential to develop your skills for a career that fits with your own aspirations.