Channel Marketing Manager

£50000 - £55000 per annum
26 May 2017
23 Jun 2017
Marcus Deeks
Experience Level
Contract Type
Full Time
Unique opportunity to join a leading company in their field as a Channel Marketing Manager in London.

Client Details

High profile & leading B2B & B2C Company based in London.


As the Channel Marketing Manager you will provide input into the annual channel marketing strategy which include the following Channels: Sales, DM agencies, digital, events/sponsorship, social media, creative agencies, media agencies, mailing houses, trade bodies, consultancies and affiliate partners and PR.

Other key responsibilities include:

* Design and manage the events and sponsorship calendars ensuring we deliver first class events that feed into other channels i.e. social media channels, invites, postcards, web content.
* Ensure that all end to end customer/prospect journeys across channels are highly efficient and simple for users.
* Build strong win/win relationships with targeted channel partners, affiliates, agencies, trade bodies, mailing houses and PR
* Create and deliver the appropriate materials and incentives for all channels to promote marketing mail including: briefing decks, training materials, sales material, content plans (PDFs, video and animation, leave behinds etc)
* Create all channel materials relating to tariff and product development changes
* Support the affiliate partners with collateral to aid their sales efforts
* Drive quality leads into the business via digital, social media and direct marketing
* Deliver sales collateral for company Sales to promote to company Contract customers
* Effectively and efficiently spend the channel marketing budget driving ROI and quality leads into the business.
* Establish and maintain relationships with the key contacts within the core audiences/ channels, suppliers and customers
* Manage, track and report channel marketing performance.


The successful Channel Marketing Manager in London will have:

* Knowledge & experience in multi-channel marketing deployment, ideally in the media and technology sector
* Good grasp of Direct Marketing, Direct Mail and Digital channels gained through significant experience in a senior client or agency role which involved first-hand experience of planning and deploying multi-channel campaigns.
* Strong content writing skills and understanding of social media channels is key
* Degree educated or equivalent. Marketing qualification.
* Strong stakeholder relationships and good understanding of media, sales and operational environment
* Good understanding of internal sales metrics & reporting
* Excellent interpersonal, presentation and communications skills
* Experience in creating & delivery of effective channel communications and external benchmarking
* Proven track record at meeting business performance targets
* Experience working within part of a team developing and deploying channel marketing communications
* Ability to use CRM and marketing automation system
* The ability to work to deadlines and to budget

Job Offer

£50,000-£55,000 + excellent benefits package on offer to the successful candidate.

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