Product Marketing Manager - B2C

England,Greater Manchester,Manchester
£35000 - £40000 per annum + Bonus
25 May 2017
22 Jun 2017
Nicky Price
Experience Level
Contract Type
Full Time
An innovative, globally established B2C company based in Manchester is looking to recruit an experienced Product Marketing Manager to join their rapidly expanding team.

As the Product Marketing Manager, you will manage the full product life cycle from initial conception to launch and beyond. You will be responsible for the marketing strategy and drive tactical marketing plans working with the creative team to achieve commercial goals and targets.

The Opportunity
This is an amazing opportunity for you to work in an established and fast growing business who will give you the opportunity to develop your career and build a team. You will be the go-to person for all marketing campaigns, managing product launches from start to finish. Whilst adhering to the business brand guidelines, you will engage with retailers and liaise with senior management on a day to day basis.
You will be responsible for compiling product launch packs and sales presentations for the sales team. Working with the creative team to produce and approve high quality digital and email campaigns. Regularly implementing eshot campaigns, newsletters and weekly/monthly promotions for independent retailers.
Other responsibilities include:
Providing PR support, managing relationships with key influencers and press
Content writing for press releases, social media channels and advertising
Research and competitor analysis of the current market and future trends
Managing the blog, youtube, facebook, twitter and Twitch accounts

Key Skills
You must be educated to Degree level or CIM qualified, with solid marketing and product experience within a stand alone role. Previous experience of working in a similar product marketing role within a gaming or retail environment is preferred.
You should have strong MS Office, Mailchimp and some CRM knowledge (preferably salesforce).
Possess experience of email campaigns and social media channels
Good writing skills, with excellent attention to detail and strong communication skills
Able to demonstrate launching a product from conception to completion is essential
Offering a competitive basic salary package up to £40k with bonus
37.5 hours (flexible hours, core hours being 10-4pm)
28 days holiday

Please only apply if you fit the criteria above.

Reed Specialist Recruitment Limited is an employment agency and employment business.

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