Content Marketing Manager

England,East Midlands
£35000 - £45000 per annum
24 May 2017
21 Jun 2017
Antony Marchant
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Our client is a well known and greatly respected household brand. The business believes in increasing it's digital presence and creating 'best in class' content to deliver a superb online brand. The Marketing Director is looking to recruit someone with an entrepreneurial drive to take ownership of the content and social media activity in this rapidly scaling organisation.

The Content Marketing Manager will be responsible for developing and executing an integrated content strategy to improve sales by driving brand awareness for the business.
One of the key measures will be improving ROI efficiency's by following best practice and delivering outstanding digital and social media campaigns.

Ensuring great SEO the post holder will be creating relevant and thought provoking content for the website. Key will be the production of digital content (display, social, video) to support marketing campaigns and to ensure branding and messaging is consistent throughout.

You will drive improvements in brand and commercial KPIs by ensuring coherent alignment between digital and ATL campaigns. The content marketing manager will also be responsible for the community management aspect of it's Social Media presence.

The Person will have experience of planning and delivery of social media and content campaigns (on time and within budget). As a highly commercial as well as a creative individual the candidate will be well versed in campaign metrics with demonstrable ability to drive analysis and meaningful insight from available data. Firsthand experience in the planning and implementation of social media campaigns for a consumer brand would be advantageous. Most important however will be candidates desire and ambition to develop and execute a market leading content strategy in a rapidly growing business.

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