Direct Marketing Manager

£40000 - £45000 per annum
23 May 2017
20 Jun 2017
Marcus Deeks
Experience Level
Contract Type
Full Time
Unique Direct Marketing Manager position based in Maidstone Kent for a leading Consumer Brand.

Client Details

Premium consumer brand based in Maidstone, Kent.


As the Direct Marketing Manager you will manage the Direct Marketing activity, including Direct Mail and telemarketing, to achieve the maximum benefit from the existing database, ensuring the budgeted lead volume and mix is maintained.

Key responsibilities:

* To drive the direct marketing activity to achieve the maximum benefit from the existing customer and prospect database, through both written and telephone communications,
* To work with the Direct Marketing & Database Manager and Marketing Director to ensure relevant and effective communications are in place that fit with the overall contact strategy,
* To support Direct Marketing & Database Manager with MS Dynamics ongoing management and data insights.
* To constantly test the "winning" creative to push boundaries with the aim to continually improve response rate and ROI.
* Print management, always looking to negotiate a price and process where appropriate.
* Provide copy and brief to In-house graphic designer for both new creative messages and amendments to existing pieces,
* Manage external mailing house to ensure scheduled mailing pieces are delivered accurately, on-time and to budget,
* To ensure the balance of activity is maintained by proactive involvement with the lead management team,
* Manage external suppliers for inbound and outbound tele-appointing, including daily targets, scripts and quality monitoring,
* To work across department to ensure all direct marketing fits within the overall marketing plan and is produced timely and to budget
* To monitor and report on responses to both direct marketing and telemarketing in line with budgeted KPI's.


The successful Direct Marketing Manager will have:

* A successful track record of increasing sales through direct marketing;
* Design literate - able to envision, brief, interpret and provide feedback;
* Strong analytical, numerical and planning skills;
* Understanding of financial control, planning and forecasting;
* Strong organisational skills;
* Well-developed communication and presentation skills;
* High level of self-motivation and confidence;
* Broad knowledge of IT systems, including Microsoft packages and reporting software.

Job Offer

£40,000 - £45,000 + good benefits package on offer to the successful Direct Marketing Manager based in Maidstone, Kent.

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