PPC Marketing Executive

Recruiter
Location
England,London
Salary
£25000 - £30000 per annum
Posted
19 May 2017
Closes
16 Jun 2017
Ref
1628712
Contact
Kieran Fanner
Job Discipline
Digital
Experience Level
Executive
Sectors
Other
Contract Type
Permanent
Hours
Full Time
We are looking for a PPC Marketing Executive to join a leading global FTSE 100 information services company based in London.

As the PPC Executive you are responsible for driving new customers to consumer products. The team is made up of a mix of Marketing Channels: TV, VOD, Email, Planned and Programmatic Display, PPC, SEO and Affiliates and Partnerships.

Responsibilities:

* Define, document & communicate channel specific growth strategies for PPC as well as develop a continual test and learn approach, to optimise traffic to site, click-throughs, conversion rates, and aiming to maximise delivery against target

* Work collaboratively SEO Manager to share learnings and deepen understanding of the relationship between SEO and PPC

* Work closely with PPC agency to improve Audience and Remarketing strategies, with a clear approach to tackle the optimisation of each segment. Evolve the strategy through data and insight, and improve the granularity of message targeting and landing page experience to optimise the end to end PPC journey

* End-to-end management of ad copy optimisation tool, including the Compliance process and ad copy approval

* Work with Brand, Product and Compliance to ensure that our messaging is appropriate and that we are putting the customer at the heart of what we do

* Work in close collaboration with the Optimisation and Customer Experience team to deliver an on-site optimisation roadmap to improve conversion rates of the PPC channel, with a particular focus on Mobile specific strategies

* Close collaboration with peers across the Acquisition, CRM, Social & Price Comparison teams to ensure that communications are joined up

* Manage channel finance processes, including forecasting and budget management

You will be work in an exciting environment with the potential to develop your skills for a career that fits with your own aspirations.

Apply for PPC Marketing Executive

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left


By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More jobs like this