DMP Operations Manager

Recruiter
Location
England,London
Salary
£45000 - £50000 per annum
Posted
18 May 2017
Closes
15 Jun 2017
Ref
1628703
Contact
Matthew Berney
Job Discipline
Data & CRM, Digital
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
An established online sports betting and gaming company are currently looking for a DMP Operations Manager to run the day-to-day operation of recently implemented Adobe Audience Manager.

The successful DMP Operations Manager will have a key input into Customer Segmentation, marketing, programmatic advertising and personalisation.

DMP Operations Manager Key Responsibilities

* Educate and enthuse stakeholders and the wider business about how DMP usage can improve customer experience, marketing and profitability
* Maintain a strong relationship with Adobe and stay up to date on current and future developments of Adobe Audience Manager
* Create traits within Adobe Audience Manager to ensure relevant data collection
* Work with Product Owners and Marketing teams to develop long-term programmatic and segmentation strategies
* Act as a point of escalation for any DMP queries

DMP Operations Manager Essential Skills/Experience

* Expert knowledge of a Data Management Platform (ideally Adobe Audience Manager)
* Strong experience in an enterprise ecommerce organisation
* Knowledge of digital analytics and customer segmentation
* Comfortable presenting data and strategy at all levels
* A passion for digital marketing

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