Email Marketing Executive

Location
Preston
Salary
£25000 - £30000 per annum, Benefits: Excellent benefits and progression
Posted
12 May 2017
Closes
09 Jun 2017
Ref
FR/10990
Contact
Fiona Reid
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
Our client is an exciting consumer brand and they have a requirement for an experienced email marketing executive to join them ASAP as a result of growth.

You’ll be responsible for the planning, delivery, development and analysis of weekly email campaigns, driving efficient processes and improving customer engagement, whilst striving to achieve first-class email marketing that adheres to email marketing best practice.   You’ll also be supporting more broadly across email/eCRM – helping to develop, deliver, and evolve the eCRM strategy.  Assisting in areas such as Acquisition, Retargeting, Segmentation, Retention and Reactivation to drive long term sales and customer loyalty.

Responsibilities
  • Planning and delivery of the email marketing calendar, ensuring that a multichannel approach is adopted
  • Manage end-to-end process for campaign emails - from the initial briefs, coordinating with the design team, pricing, sign-off, set-up, testing and final deployment via their new ESP.
  • Continually improve email marketing effectiveness through insight and analysis
  • Develop compelling and engaging content 
  • Review competitor and industry campaigns
  • Assist with segmentation strategy to deliver more targeted and personalised emails.
  • Continual testing, learning and analysis.
  • Deliver further email reporting and analysis as required.
Our client has recently invested in an upgrade to their ESP, so now is a really exciting time to join them as they continue to develop their communications offering.

This role is commutable from Bolton, Blackburn, Preston, Blackpool and surrounding. For information, apply today.

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