Senior Marketing Executive

Location
England,Berkshire,Reading
Salary
£35000 - £43000 per annum
Posted
11 May 2017
Closes
08 Jun 2017
Ref
13823672/001
Contact
David Flower
Job Discipline
Campaign Management
Experience Level
Executive
Sectors
IT
Contract Type
Permanent
Hours
Full Time
Michael Page are currently recruiting for a Leading IT Services business based in Reading. To facilitate their growth and continuing expansion of their teams, they are currently recruiting for a Senior Marketing Executive to be based out of their office in Reading.


Client Details

Our client is a US owned IT Services business with an excellent track record in innovative solutions within the Business continuity service. With their growth continuing across 2016, they are in an excellent place to facilitate the growth and development of their staff.


Description

The Senior Marketing Executive role will be responsible for the below duties:



* To define, create and deliver integrated campaigns for existing customer growth for direct and indirect markets

* Develop and deliver long-term nurturing campaigns and processes positive responses through multiple touch points and customer lifecycle mapping.

* Drive and measure campaign activity whilst engaging with sales to achieve a positive outcome

* Grow the value of the customer base and new opportunity pipeline through a combination of data build, effective segmentation and targeted campaigning

* Support events and integration of campaigning to drive conversion of attendees to sales opportunities

* Content and collateral development as required to support go to market campaigning efforts


Profile

The Senior Marketing Executive role will look for the below skills:



* A proven track record in IT Marketing (Ideally from a software or IT Services background)

* Experience in working on Channel Marketing Campaigns

* Excellent experience in Managing MDF funds

* Any experience with Marketing Automation tools would be a distinct advantage

* Ideally, based a commutable distance from Reading


Job Offer

Basic salary of between £35,000 and £43,000 plus benefits

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