Consumer Insights Manager - Luxury Goods

England,London,City of London
£200 - £250 per day
10 May 2017
07 Jun 2017
Emily Matthews
Job Discipline
Experience Level
Contract Type
Full Time

* Working closely with the Senior Shopper and Category Insights manager and Area Marketing Director, the role holder will be a strategic 'thought partner' in the development and identification of UK business growth opportunities

* Provide brand teams, the Area Marketing Director, Head of Innovation and BBI and Innovation Marketing Manager, with insightful, actionable consumer understanding, strategy recommendations, research implementation and analysis.

* The person will understand the power of insights and creativity, acting as a strategic thought leader in the development and evaluation of BFUK's brand building and innovation agenda

* Be an integral member of UK team, contributing to brand learning and strategy development.

* Manage research, participate in ideations and brainstorms and help identify compelling insights and use them to help develop inspired solutions to business issues and opportunities.

* Strategic Planning and Insight Development - Interrogation of macro consumer data sources to uncover relevant trends

* Consumer knowledge development - Identify and priorities gaps in knowledge and understanding, to inform development of research plans that meet needs.

* Opportunity Identification - Systematically mine existing data to identify insights, gaps, issues, opportunities and actionable insights for the UK

* Research Implementation and Insight Generation

* Manages the design, commissioning, implementation and monitoring of consumer research, coordinates activity with external research companies.

* New product/brand innovation opportunity investigation and testing

* Commissioning of brand audits to unearth insights to inform brand strategy evolution/refinement

* Leads analysis and presentation of research findings and provides recommendations for brand building

Skills and Experience:

* BA degree in Marketing or Business
* Consumer planning or equivalent expert role in consumer goods experience
* Excellent quantitative research skills and understanding of/exposure to qualitative research
* Excellent written and oral communication in English
* Dual research agency and client side experience
* IT literate, excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases (SPSS, Desktop Reporter)
* Proficient with Microsoft Office Products (Word, Excel, PowerPoint)
* Preferred requirements: Experience in luxury/alcohol industry

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