Digital Marketing Executive - Ecommerce

£28000 - £37000 per annum
09 May 2017
06 Jun 2017
Rachel Buchanan
Job Discipline
Experience Level
Contract Type
Full Time
Your new company
My client is a multinational industrial manufacturing and production British based company with head offices in Guildford. Part of a global brand, the company employs over 25,000 employees across 6 continents and is a market leader in their field. Due to maternity, we are seeking the job of Digital Marketing Executive - Ecommerce on a 12 month fixed term contract to start ASAP.

Your new role
As the Digital Marketing Executive for Ecommerce Optimisation, your job is to continually optimise the online buying journey to deliver online sales growth. The focus is on helping to improve and optimise the online shop by conversation rate optimisation (CRO), user interface (UI), customer journey and web analytics, as they look to increase conversions and revenue.
You will develop and own the optimisation roadmap, deliver a 'test and learn' approach using AB/multi-variant testing, ensuring the sales impact of change can be quantified. This role will manage the agency and internal teams to ensure accurate and effective delivery of all optimisation activities. You will actively seek out feedback from the business, and manage day to day issues with the site identified by users and operations.

What you'll need to succeed
You will be a strong digital marketer with experience in planning and delivering successful online optimisation programmes. You will use your advanced experience with analytical tools such as Google Analytics and Google Tag Manager and your experience with A/B testing tools (Optimizley experience preferred). You will be highly analytical with the ability to interpret data to determine decisions and increase conversion, with a clear understanding and proven experience of segmentation and targeting. You will need a good working knowledge of web analytics and evidence of turning insights into actions to drive sales performance, and any HTML, Javascript and CSS skills as well as CMS knowledge is highly advantageous.

What you'll get in return
You will receive a salary of between £28000 - £37000 depending on your experience, and other company benefits including above-average holiday allowance for the year. You will benefit from working over a broad range of tasks, with lots of ownership for your work, crossing over with other areas of marketing giving you the opportunity to develop your skills and produce tangible results.

What you need to do now
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