Campaign Planner

Recruiter
Location
England,London
Salary
£30000 - £35000 per annum
Posted
05 May 2017
Closes
02 Jun 2017
Ref
1628647
Contact
Kieran Fanner
Job Discipline
Campaign Management
Experience Level
Executive
Sectors
Other
Contract Type
Permanent
Hours
Full Time
We are looking for a Campaign Planner to join a very well know Gaming and Betting company based in Shoreditch.

You will be working alongside the Performance Manager to plan and execute multi-channel marketing campaigns to target new or existing customer on upcoming promotions.

The right Candidate will be highly numerical and analytical, with the ability to take a data driven approach to all key business decisions. A strong understanding of the eCommerce business models would be a plus

Responsibilities:

* Working with central Business Intelligence to analyse the impact of the campaigns and form plans to test and optimize future campaigns
* Sharing learning's and developing strong working relationships with other Gaming P&Ls
* Ensuring marketing is delivered against agreed tone of voice and brand guidelines
* Studying customer research and feedback to fully understand customer motivations ensure customer plans are meeting the customer's needs by segment
* Work alongside product teams to feed in business requirements to drive product improvements
* Working closely with various CRM teams to drive optimal customer contact strategy
* Becoming an industry expert through constant competitor monitoring

Occasional travel will be required but is not often. (London, Leeds, Gibraltar, Tel Aviv)

At least 2 years work experience in eCommerce, preferably the online gambling sector

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