Campaign Manager

5 days left

Location
England,Staffordshire,Lichfield
Salary
£30000 - £35000 per annum
Posted
04 May 2017
Closes
01 Jun 2017
Ref
13823830/001
Contact
Steve Smaylen
Job Discipline
Direct Marketing
Experience Level
Manager
Contract Type
Contract
Hours
Full Time
I am currently recruiting for a Campaign Manager on behalf of a financial services business based in Staffordshire. You will be required to help promote the benefits of the company's products and services to members and potential members, specifically ISA/investments products and services.


Client Details

My client, based in Staffordshire, is a specialist provider of financial services products.


Description

* Produce marketing and business plans for products for which responsible which will deliver business targets

* Developing and implementing campaigns to meet targets for new business generation across a range of channels

* Continually monitor campaign performance to improve Cost per Acquisition

* Ensure that keep up to date with key competitor activity

* Manage external agencies to deliver campaign programmes that work

* Working with the relevant operational teams to ensure deliver product sales targets across Telephone, Outbound and Web channels

* Working with Legal and Compliance teams to ensure all communications comply with industry regulation

* Maintain a deep understanding of those we serve

* Produce regular Marketing management information on product performance - working with other areas of the business to produce consistent reporting and action plans for new activity


Profile

* Knowledge of FS marketing especially regulatory and compliance requirements

* Experience of database marketing, Investment and ISA marketing preferred

* Data literate

* Experience of segmentation and propensity implementation

* Customer proposition building

* Budget management

* Degree-level/CIM preferable

* Experience in managing agencies and internal stakeholders

* Written and verbal communications

* Good organisation skills with strong project and task planning


Job Offer

Client is offering a salary of £30-35k for the 6 month contract.