Digital Marketing Executive - B2C

Location
England,Cheshire
Salary
£30000 per annum + Bonus
Posted
04 May 2017
Closes
01 Jun 2017
Ref
6964977
Contact
Nicky Price
Job Discipline
Data & CRM, Digital, Insight
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
My client is looking for a Digital Marketing Executive with a strong passion for all things digital and analytical, you'll be ready to hit the ground running..
You will be joining a committed, fast paced marketing team and play a key role in all elements of digital marketing through an exciting time and have ample opportunities to develop your career within this role.

Key Responsibilities:
Working closely with Marketing Manager's to develop and implement a marketing plan across all digital channels to drive lead generation and enquiries
Providing support in the planning, execution and analysis of online marketing campaigns with the aim of increasing brand reach, traffic and revenue
Initial management of digital agencies for PPC, SEO, website, display, paid social and re-targeting activity
Long term planning and creating, implementing and managing all PPC Advertising
Keyword generation and expansion for PPC and Amazon

Driving sales to the company website to increase sales conversions
Detailed PPC analysis to help maximise traffic and conversions, whilst minimising costs of acquisition
Day to day conversion rate optimisation of the website
Testing and Optimisation of subject lines and content across different digital channels
Tracking and monitoring all digital channels and reporting on activity and campaigns
Social media planning and implementation in conjunction with the Content team across all social channels, including LinkedIn, Facebook, Twitter and YouTube
Identifying emerging digital channels and recommending best practice
Regular tracking and reporting of all core competitor activity
Working with other team members from marketing, partnerships and product teams to create and implement multi-channel campaigns
Project managing any digital projects and initiatives, liaising closely with external / internal IT / Developer teams
Manage the refresh of the corporate website, and ongoing maintenance
Create and maintain content for one of the brands across social media channels
Designing and producing flyers, creating content for marketing materials
and blogs
Design and create assets to be used across social media and websites for all brands

Skills Required:
Educated to degree level or CIM Diploma
Must have extensive technical digital marketing experience ideally within a B2C environment
Knowledge of design, websites, social media, PPC, & SEO
Have a knowledge of Google Analytics and have strong reporting and analysis capabilities

Experience of driving sales to websites, to increase sales conversions/lead generation

Must be able to work on your own, be hands on, no agency involvement required

Experienced of Google AdWords, Microsoft AdCenter and display advertising platforms
Intermediate level in Excel, PowerPoint and Word
Be a team player willing to adapt to a fast paced & fun environment
Have the ability to work within budget and tight deadlines
Excellent communication skills both written and verbal
Excellent organisation skills with a keen eye for detail
Must have a positive & optimistic attitude
Full driving licence is essential
Salary up to £30k
Discretionary bonus
25 days + bank holidays
Pension
Please only apply if you fit the skills criteria above.

Reed Specialist Recruitment Limited is an employment agency and employment business.