Marketing Manager - Premium Drinks

Allexo Search
England,London,Richmond upon Thames
£50000.00 - £55000.00 per annum + Car Allowance + Bonus + Benefits
02 May 2017
30 May 2017
Rob Nelson
Experience Level
Contract Type
Full Time
A leading global drinks business is looking for a Marketing Manager to develop the strategy and lead the re-launch of a premium drinks brand in the UK market.

The brand has a strong heritage and is the clear No1 in its native market. Introduced to the UK in recent years, it's experienced consistently high growth in the UK in both the on- and off-trade channels and as a result, they are investing to develop the marketing team with a number of newly created roles.

Key responsibilities:

* Transition the brand strategy into a core creative idea (led from consumer insight) which all communications will stem from
* Lead creative and content generation to launch the brand and deliver a commercially successful and sustainable brand in the UK
* Lead and manage the brand and customer marketing teams internally, and agencies externally, to develop activation plans to deliver the strategic objectives
* Monitor the brands performance to P&L level with regards to the implementation of these plans
* Coach and support the development of a Brand Manager (direct report)

Desired skills and experience:

* Considerable experience in brand management within an international FMCG business, ideally within the premium drinks industry
* Commercially-minded, with experience managing budgets and a P&L
* Experience working cross-functionally with sales and trade marketing
* Line management experience beneficial

This will best suit someone with a strong interest in the drinks industry looking to develop their marketing career with a truly international business.

The role will offer a competitive basic salary with a fully comprehensive benefits package, including a generous product allowance. Learning and development sits high on the agenda, with a clear development plan in place for every individual joining the business.

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