Senior Email Marketing Exec

England,London,City of London
£25000 - £30000 per annum
02 May 2017
30 May 2017
Emily Matthews
Job Discipline
Direct Marketing
Experience Level
Contract Type
Full Time
Key Responsibilities:

* Help to create and test new email marketing templates and direct marketing communications using dotmailer
* Assist with the production of the overall marketing plan for the coming year
* Assist with the implementation and execution of email marketing campaigns
* Report on membership trends that relate to the company
* Analyse and report on the success of direct/email marketing campaigns
* Create quality content and proofread any copy that needs reviewing
* Conduct detailed competitor analysis reports for the direct/email marketing manager
* Assist with the management of dotmailer, checking the quality of the email addresses
* Design and implement direct email marketing campaigns
* Upgrade our email templates using graphics, personalisation and advanced features
* Ensure prompt and accurate communication with clients via email to minimize unsubscribes
* Analyse campaign performance and suggest improvements
* Report on sales revenue generated from email marketing efforts
* Ensure emails follow industry policies and best practices

Experience and skills:

* Good understanding of email marketing
* Experience using dotmailer or equivalent
* Hands on experience with HTML and content management systems
* Knowledge of SEO/SEM, reporting tools and Google Analytics
* Previous experience of direct marketing
* Knowledge of Google Analytics
* Strong copywriting and communication skills
* Strong organisation skills