Customer Value Manager

1 day left

Recruiter
Location
England,London
Salary
Negotiable
Posted
27 Apr 2017
Closes
25 May 2017
Ref
930192
Contact
Neil Cuthbertson
Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Carter Murray have partnered with a global Insurance brand.



This role will drive Customer Value Management activities across B2C and B2B audiences, based in fantastic central London offices.



You will

* Create and execute customer engagement activities and campaigns across all segments, with particular focus on retention of B2C direct customers
* Identify pain points and moments of delight within the customer's journey using data including surveys, NPS and research - and creation of plans to address/amplify
* Analyse data on customer value and development of propensity modelling
* Construction of a customer value management framework and strategy which is based on customer life time value and propensity to lapse
* Development and execution of retention toolkit including incentives and financial offers to retain customers to be targeted to specific customer groups depending on customer lifetime value
* Development of customer engagement strategy and journey, including development of communications, marketing materials and content for customers



Knowledge and Experience

* Customer retention or loyalty experience
* Strong interpersonal skills with a challenging and persuasive manner, to win and maintain the respect of colleagues across the business at all levels;
* Clear communication and presentation skills;
* Solid analytical and numerical skills
* Experience of operating in a regulated industry is essential.



A brilliant working culture with excellent career opportunities and remuneration packages are on offer.

SR Group is acting as an Employment Agency in relation to this vacancy.

Apply for Customer Value Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left


By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More jobs like this