Digital Marketing Executive - B2B

Location
England,Lancashire,Lancaster
Salary
£25000 - £30000 per annum
Posted
26 Apr 2017
Closes
24 May 2017
Ref
32142512
Contact
Nicky Price
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
An Award Winning, Internationally established company based in Lancaster are looking for a Digital Marketing Executive to join their team.

As the Digital Marketing Executive, you will impact on the further development of the digital marketing activities within the Marketing Team, in line with the overall company growth objectives with the overall intention of driving traffic to the websites and generating leads.

Responsibilities
Influence, develop, design and produce e-campaigns via MailChimp and Dotmailer to increase customer unique visits and overall website engagement to the company websites and also promote via the company Marketing Channels in line with the department KPI's.
Focus on intelligent marketing, drilling down on the statistical data that is made available to the Department through Google Adwords, Analytics, Shopping
Design and manage Google Adwords campaigns, monitoring their performance with weekly reports to the Marketing Manager
Generate regular, high quality design, in house created off line marketing campaigns, using sourced news worthy topics, in line with company KPI's and ideas from the Marketing Innovation Meetings
Design, produce and update regularly automated e mail campaigns that will develop and strengthen relationships with existing and new customers, introduce revenue streams and support and influence work flows along with the Marketing Manager and Systems Integration Team
Manage and update the company social media strategy influencing all the company social media channels including those of in the Holland office on a daily basis.
Increase social media traffics and interaction, building brand awareness and driving traffic to the websites to influence lead generation leading to sales across all 3 revenue streams.
Be an integral part of the web development team, influencing site enhancement to promoting traffic, AOV, site engagement, whilst encouraging a reassured and enhanced customer experience.
Assist in organising and attending trade exhibitions, external trade events and desk top events

Key Skills
Educated to degree level (ideally within Marketing/Design)
Must have experience working within Digital Marketing (ideally within a B2B Sector)
Good working knowledge of Adobe Photoshop, Illustrator (desirable In Design), MailChimp and a working knowledge of Dotmailer, Google Adwords, Analytics and Shopping
Experience of managing Social Media platforms, including LinkedIn, Twitter, Facebook, You Tube, Instagram
Knowledge of Magento
Knowledge of analytical software packages
Strong communication skills in both verbal and written

Benefits
Competitive basic salary £25k -£30k
Extensive corporate benefits
25 days holiday + bank holidays
Free Parking on site
Kitchen/Break out room

Reed Specialist Recruitment Limited is an employment agency and employment business.