B2B Marketing Manager

Location
England,West Yorkshire,Leeds
Salary
£45000.00 - £50000.00 per annum
Posted
25 Apr 2017
Closes
23 May 2017
Ref
3011196
Contact
Samantha Peet
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Marketing Manager
£45,000 - £50,000 + Benefits
Leeds

A leading Financial Services organisations based in Leeds.

Due to continued growth, my client is looking for a Marketing Manager with a full mix marketing background in the B2B financial services industry. The successful candidate will have led a successful campaign team and have hands on experience with direct mail & digital marketing campaign management.

Responsibilities

* Development and delivery of the B2B marketing strategy to Mortgage Intermediaries
* Commissioning insight to inform campaign plans and evaluation
* Developing acquisition campaign plans that meet business objectives focusing entirely on a B2B audience of intermediaries
* Briefing media and design agencies as required
* Ensuring all campaign activity meets legislative requirements and adheres to sign off procedures
* Managing the B2B marketing budget
* Ensuring all evaluation criteria are agreed and appropriate monitoring and evaluation are undertaken
* Build strong internal relationships with Product and Sales teams
* Provision of team/campaign performance reports
* Continuous improvement of all B2B Marketing Campaign Plans

Personal Profile

* Significant experience in a marketing role with specific contribution to Direct Marketing strategy and plans.
* Development and account management of partnerships across a range of sectors, including marketing plans, campaigns and evaluation/profitability of each partnership.
* Ability to work with and engage key stakeholders internally and externally to achieve campaign implementation
* Significant experience working within a marketing role/environment and contribution to Direct Marketing strategy and plans
* Development and account management of marketing partnerships across a range of sectors, including plans, campaigns and evaluation/profitability of each partnership
* Successful campaign implementation and management across the full range of direct marketing channels

This is an exciting opportunity to join a growing and forever developing business, therefore the opportunity would best suit a Marketing Manager, Campaign Manager, Customer Acquisition Manager, Senior Campaign Manager, Campaign Manager etc.

The business is based in Leeds.

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