Head of Marketing - SaaS

England,London,City of London
£65000 - £80000 per annum
18 Apr 2017
16 May 2017
Sheena Popat
Job Discipline
Marketing (General)
Experience Level
Education, IT
Contract Type
Full Time
Key responsibilities:

* Create a targeted and cost effective multi-channel marketing strategy for generating the highest quality leads
* Define and validate the business positioning, value proposition and branding businesses
* Create clear and compelling product descriptions with well-articulated features, benefits and clear differentiation from other products in the marketplace
* Manage ongoing messaging and communication channels for the companies enterprise customers to keep them informed of products and important company information
* Develop and maintain relationships with outside marketing, PR and communications agencies
* Develop innovative digital media marketing strategies including search engine optimisation , video and social media and email marketing campaigns
* Develop marketing collateral and sales tool like brochures, presentations and proposals.

Key Skills:

* Experience of working in enterprise marketing, preferably at a consumer technology company
* A track record of building measurable B2B programs and marketing communications efforts that deliver against business goals
* Strong understanding and experience of working within a SAAS based company
* An ability to drive marketing strategy and execute marketing plans
* Experience of implementing a strategy on an international scale

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