Head of Marketing - SaaS

Recruiter
Location
England,London,City of London
Salary
£65000 - £80000 per annum
Posted
18 Apr 2017
Closes
16 May 2017
Ref
1628534
Contact
Sheena Popat
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Education, IT
Contract Type
Permanent
Hours
Full Time
Key responsibilities:

* Create a targeted and cost effective multi-channel marketing strategy for generating the highest quality leads
* Define and validate the business positioning, value proposition and branding businesses
* Create clear and compelling product descriptions with well-articulated features, benefits and clear differentiation from other products in the marketplace
* Manage ongoing messaging and communication channels for the companies enterprise customers to keep them informed of products and important company information
* Develop and maintain relationships with outside marketing, PR and communications agencies
* Develop innovative digital media marketing strategies including search engine optimisation , video and social media and email marketing campaigns
* Develop marketing collateral and sales tool like brochures, presentations and proposals.
*

Key Skills:

* Experience of working in enterprise marketing, preferably at a consumer technology company
* A track record of building measurable B2B programs and marketing communications efforts that deliver against business goals
* Strong understanding and experience of working within a SAAS based company
* An ability to drive marketing strategy and execute marketing plans
* Experience of implementing a strategy on an international scale

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