Customer Marketing Executive - Telecommunications Company

Location
England,Hampshire,Portsmouth
Salary
£23000 - £25000 per annum
Posted
13 Apr 2017
Closes
24 Apr 2017
Ref
13815739/001
Contact
Oliver Rastall
Job Discipline
Marketing (General)
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
Supporting the wider direct marketing team in the planning, creation, execution and reporting of a full range of marketing activity to deliver:

* Lead generation and prospect nurture for direct sales teams

* Customer relationship marketing and regular communications to support account management teams


Client Details

My client is a fast-growing Telecommunications business that has over 700 employees based across 5 offices in the UK.


Description

Responsibilities include:



* Supporting the wider direct marketing team in the planning, creation, execution and reporting of a full range of marketing activity to deliver:

* Lead generation and prospect nurture for direct sales teams

* Customer relationship marketing and regular communications to support account management teams

* Creation and execution of monthly customer and partner newsletters

* Assist with creation of campaign material to support new product launches

* Support event promotion

* Maintain marketing and product-related material on customer and internal portals

* Data management to maintain quality and improve campaign success

* Monitoring industry and competitor activity to inform marketing plans

* Monitoring and management of enquiries in to the marketing inbox and answering of inbound calls to the marketing line

* Adhere to and support promotion of company brand guidelines with internal stakeholders

* Regular reporting to wider stakeholders on marketing activity and performance


Profile

Candidate Profile:



* A confident B2B marketer with a sound understanding of key marketing principles and demonstrable success in the delivery of an integrated marketing plan

* A minimum of 1 years' experience in B2B marketing

* Marketing degree or equivalent CIM qualification

* A good understanding of inbound marketing principles and digital marketing activity

* Creative, proactive and organised individual

* Excellent communication skills at all levels with a passion for writing and a keen eye for detail

* Experience using Adobe creative suite, Wordpress CMS, email marketing and marketing automation platforms advantageous

* Experience using a CRM system (salesforce) desirable


Job Offer

A salary is on offer of up to £25,000 per annum + 10% bonus + other benefits.