CRM Executive

Recruiter
Location
England,London,City of London
Salary
£25000 - £35000 per annum
Posted
06 Apr 2017
Closes
04 May 2017
Ref
1628554
Contact
Emily Matthews
Job Discipline
Data & CRM
Experience Level
Executive
Sectors
Retail
Contract Type
Contract
Hours
Full Time
Responsibilities

* Support the CRM & Loyalty Manager to deliver the offline mailings and the scheme benefits
* Keep up to date with developments in CRM marketing
* Managing the mailing contact strategy and write mailing briefs for content creation and production
* Work with external agencies on the creative development of communication
* Help develop data briefs for selections and analysis to go to external agencies
* Deliver a test and strategy to improve campaign performance
* Foster a close relationship with buyers and merchandising planning teams to select relevant offers for each campaign
* Maintain, develop and understand the loyalty database
* Liaise with operations and customer services teams (internal & external) regularly to deliver campaigns successfully

Skills

* Experience in managing consumer focused offline CRM mailings
* Experience of retail marketing
* Knowledge of offline direct marketing principles
* Good attention to detail
* Copy writing and excellent communication skills
* A creative thinker that is proactive in devising content solutions
* Appreciation of data, segmentation and targeting strategies

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