Database Marketing Manager

Location
England,Greater Manchester,Manchester
Salary
£34000 - £43000 per annum
Posted
06 Apr 2017
Closes
04 May 2017
Ref
13817002/001
Contact
Spyroulla Mousikou
Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
An exciting opportunity for a talented Database Marketing Manager to join a well-known financial services business based in Manchester.



The purpose of Database Marketing Manager is to build strong connections with the customer base through targeted campaigns.


Client Details

A well-established and leading financial services organisation based in Manchester.


Description

The Database Marketing Manager will be responsible for driving the customer relationship strategy. They will use campaign insight and analysis to continuously improve campaigns tools and infrastructure to enhance productivity and performance.







The Database Marketing Manager will be responsible for planning, developing and delivering innovative targeted marketing programmes to build stronger connections with the customer base.



They will do this through planning targeted campaigns and identifying opportunities to promote products and grow revenue.


Profile

The Database Marketing Manager will:



* Be analytically strong

* Have experience of delivering complex campaigns including automated, trigger driven and next best action



* Naturally challenge to seek process improvements

* Have experience using SAS, SQL, SPSS to analyse large and varied data sets

* Have experience of working in a data / campaign execution team



* Have sound knowledge of campaign management software and tools. Knowledge of Unica / IBM Campaign Manager would be advantageous
* Commercially astute individual
* Ability to communicate and partner effectively with stakeholders at all levels.


Job Offer

Salary up to £43,000 depending on the level of experience

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