Global Head of Search

Recruiter
Location
England,London
Salary
£65000 - £70000 per annum
Posted
05 Apr 2017
Closes
03 May 2017
Ref
1628549
Contact
Clare Humphreys
Job Discipline
Digital
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
I'm looking for a Global Head of Search for a hugely successful online retail brand. Due to constant expansion and significant investment they are looking for a Global Head of Search (PPC, SEO, International, Ecommerce, B2C)

The Global Head of Search (PPC, SEO, International, Ecommerce, B2C) will manage a team of people and be responsible for a multi million pound budget.

Responsibilities:

* Refine and deliver the paid and organic search strategy and roadmap for all markets
* Update key stakeholders with clear, concise and regular visibility on performance
* Set ambitious, yet realistic quarterly team objectives, aligned with company goals
* Effectively manage large paid search budgets against strict KPI targets
* Improve efficiency by rolling out test plan though solid AB testing methodology
* Identify new opportunities to drive incremental profit and revenue growth
* Forecast search performance and recommend monthly/yearly budgets
* Develop the Search team's capability, knowledge and sense of ownership.
* Energise, motivate and mentor the team.
* Develop new processes to increase efficient operations within the team.
* Manage the relationship and roadmap with key suppliers (e.g. Google, Bing, Marin)
* Communicate new developments, risks or opportunities to key stakeholders
* Work in close collaboration with other teams (Display, Brand, Trading, Social, Partnerships and Offline) to ensure integrated campaign execution.
* Work closely with the Product and Tech teams to ensure 'search' is front of mind within roadmap setting.
* Stay at the forefront of search best practice, media and digital technology innovation

Experience:

* Proven experience of successful management of large paid search budgets, performance teams and achieving results.
* A great team leader with high passion, positive energy and enthusiasm
* Must have experience of bid management platforms (e.g. Double Click, Kenshoo or Ignition One) but ideally Marin software
* Great understanding of broader online and offline marketing mix
* Must be proficient in Google Adwords and Bing
* Full awareness of the latest Google SEO developments and SEO tools.
* Proven track record of devising and implementing an extensive A/B testing roadmap
* An excellent planner who is forward thinking
* Flexible and adaptable to a fast paced environment

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