Marketing Intelligence Manager

5 days left

Location
England,Greater Manchester,Bury
Salary
£25000 - £30000 per annum
Posted
05 Apr 2017
Closes
03 May 2017
Ref
13806603/001
Contact
Spyroulla Mousikou
Job Discipline
Data & CRM
Experience Level
Analyst
Sectors
Automotives
Contract Type
Permanent
Hours
Full Time
The Marketing Intelligence Manager is a pivotal role within the business that is responsible for maintaining, analysing, reporting and developing the Brand portfolio and offering to the customer base.

The purpose of the role is to deliver an effective brand strategy and growth the profitability of the business.


Client Details

A leading automotive business based in Bury which is rapidly expanding.

The Marketing Intelligence Manager sits at the heart of the business offering great exposure to a number of stakeholders.

Company values are central to the day to day operations and as an organisation offers a fantastic working environment with great opportunities to develop and grow.


Description

The Marketing Intelligence Manager key responsibilities include:





* Act as the Brand ambassador and provide knowledge on brands within their remit to internal and external stakeholders





* Analyse data to draw out actionable insights to enhance each brands' performance





* Identify, develop and implement brand / product development strategies





* Analyse market potential, maintain internal and external forecasts, gap analysis





* Analyse and report on market trends relating to customer behaviour and selections





* Analyse and report on external market factors





* Continuously develop and deliver strategic marketing plans for each brand





* Identify and co-ordinate the development, documentation and implementation of value adding development strategies.





* Oversee the promotional marketing plans and ensure brand guidelines are consistent





* Control monitor and report on the effectiveness of all campaigns


Profile

The successful Marketing Intelligence Manager will:



* Be a commercially astute individual with a strong bias towards analysis





* Have strong attention to detail





* Have the ability to analyse, interpret and present data into meaningful business strategy





* Strong MS Excel knowledge and application is essential





* Strong communication skills, both verbal and written


Job Offer

Salary up to £30,000 depending on the level of experience

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