Senior Category Analyst
Senior Category Analyst
Job Title: Senior Category Analyst
Department: Insight & Shopper Marketing – in Marketing
Reports to: Category Manager
Company: BerryWorld Ltd.
To develop and deliver a strategic approach to shopper marketing within BerryWorld’s core retail customer accounts and support the Category Manager in delivering leading insight services to the business and customer base. To take the lead on category management on strategic customer accounts within the business.
- Data Analysis – ad-hoc and regular – from one off requests to seasonal/strategic reviews (internal and customer)
- Developing insight and recommendations – with a focus on concise, actionable insight
- Developing presentations and attention-grabbing insight delivery formats for internal business meetings and customer-facing meetings
- Presenting internally and externally to various stakeholders, including senior level customer contacts
- Develop insight-led customer marketing strategies and implement these within retailers
- Confident presentation delivery
- Creative presentation design
- Analytical mindset
- Attention to detail
- Good time management and organisational skills
- Budget management experience desirable
- Confident and able to work under pressure
- Enthusiastic with a passion for learning new things
- Creative and innovative way of thinking
- Confident communicating with people at all levels
- Strong Excel and PowerPoint skills
- Confident user of market and consumer data platforms, e.g. IRI, Kantar, 5One etc.
Company Initiatives and Compliance
- Take responsibility for the Health and Safety of yourself and others whilst at work
- Support Company Initiatives and demonstrate Company Values.
- To comply with all legal and statutory obligations applicable to the role.
- Participate in training and personal development activities as required
- Carry out any other reasonable tasks as required by the Company.
Other Information: This job description is a summary of the main duties of the role but is not exhaustive. It may be reviewed and updated regularly in discussion with the post holder and responsibilities may change in accordance with the needs of the business.
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