Digital Marketing Executive

Location
England,Staffordshire,Stoke on Trent
Salary
£25000.00 - £30000.00 per annum
Posted
05 Apr 2017
Closes
03 May 2017
Ref
2998814
Contact
Alyson Hawkins
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Utilities
Contract Type
Permanent
Hours
Full Time
Digital Marketing Executive, Stoke on Trent, £25,000-£30,000, Permanent

Your new company
A chance to work for an exciting new joint venture based in Stoke-on-Trent. You will get to work in a fast-paced but very rewarding environment.


Your new role
As Digital Marketing Executive you will be responsible for implementing the organisation's digital marketing strategy for both retention and acquisition. Under the guidance of the Digital Manager, you will take responsibility for optimising traffic flows to the Water Plus website as well as leveraging SEO, PPC, Display, Email and other online channels appropriately relative to the segmentation strategy. This will include continually looking to develop / improve the website performance through, customer friendly navigation and prompts, readability, layout, look and feel and structure. The role also includes some social media activity and monitoring for Business Retail Marketing. Other accountabilities as Digital Marketing Executive include: Implement on-site campaigns; Manage and drive external agencies in the work that they do; To set-up and refine analytics and CRM metrics to provide actionable insight into adoption and usage of self-serve and self-help


What you'll need to succeed
To be successful in this position as Digital Marketing Executive you will be experienced in digital marketing preferably in a B2B environment. You will have the ability to self-manage in a fast-paced, deadline-driven environment with the experience of content management systems, PPC, SEO and display for traffic and leads. As Digital Marketing Executive you will also have experience of CRM systems, email marketing and working directly with Web Developers. A Proactive, can-do attitude with excellent attention to detail is required, alongside excellent interpersonal, networking and organisational skills. A degree within a relevant field is desirable.


What you'll get in return
My client is offering a salary of £25,000-£30,000 and the chance to join a brand new business during this exciting launch phase.



What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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