Head of Marketing

Recruiter
Location
England,London
Salary
£70000 - £80000 per annum + Plus Benefits
Posted
20 Mar 2017
Closes
17 Apr 2017
Ref
1628491
Contact
Wendy Gray
Job Discipline
Marketing (General)
Experience Level
Director
Sectors
Education
Contract Type
Permanent
Hours
Full Time
Main responsibilities will include:

* Build and execute the marketing strategy, working closely with the global and regional Managing Directors
* Help shape the business proposition
* Position the business as a thought leader in the digital transformation space with appropriate content and a clear distribution strategy in key markets (events, PR and social media)
* Support sales teams with best in class sales collateral (strong product, customer, and student stories); be a constantly customer-centric thinker and researcher
* Plan and execute campaigns in key markets to generate leads for our telesales and corporate sales teams, constantly optimising performance (media, creative, website performance, customer journey optimisation and lead nurturing)
* Understand the corporate universe as it relates to professional training and qualifications; build segments/personas for each brand to target appropriate prospects
* Track marketing against the revenue plan, ensuring regular and accurate reporting
* Improve upon our core methodology for building a corporate sales and marketing pipeline and work closely with the sales team to apply it
* Own and manage the marketing budgets
* Manage team of 6-7 based in EMEA, APAC and US; help define efficient marketing model to support global expansion

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