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Found 86 articles

  • Advice on visionary leadership from this year’s Vision 100

    • 28 Apr 2016
    • Marketing Week

    Six of this year’s Vision 100 share leadership tips and the advice that has helped them get to where they are today.

  • Five ways brands can better manage millennials in the workplace

    • 25 Apr 2016
    • Helen Tupper

    Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they don’t get bored and allowing them to take ownership of their development, says Helen Tupper, careers consultant and head of marketing at Virgin Red.

  • Secret Marketer: When marketing fashions change, focus on the timeless classics that never go out of style

    • 19 Apr 2016
    • Secret Marketer

    The core fundamentals of marketing will not change so in times of flux learn the ideas and frameworks that have stood the test of time.

  • Suki Thompson, Oystercatchers: Marketers, we need to talk about stress

    • 18 Apr 2016
    • Suki Thompson

    Fifty years of work could be lost to mental illness by 2030 – that’s about 12 billion working days – according to a recent World Health Organisation report. The survey also found that a failure to treat symptoms of depression and anxiety is costing the global economy £651bn a year in lost productivity.

  • Unconventional routes to marketing: How marketers at Virgin Media, Instagram and Mini made the transition

    • 5 Apr 2016
    • Mindi Chahal

    Looking at the career path that some of the UK’s top marketers have taken into the profession illustrates the true diversity in skills that are required in businesses today.

  • Secret Marketer: Something is wrong with marketing’s reputation if even the IT team makes fun of us

    • 5 Apr 2016
    • Secret Marketer

    A new week, a new Secret Marketer. I’m secretly hoping to be just as good as my predecessor. With a bit of luck, I’ll be able to match the weekly insights that helped me realise I’m not on my own here.

  • Clive Humby: Skills gaps come from senior managers who can’t embrace change

    • 24 Mar 2016
    • Clive Humby

    Humanities graduates who are highly numerate make the best data scientists, says dunnhumby co-founder Clive Humby, but the obsession with digital skills means brands are neglecting communication and business awareness.

  • Alison Orsi, IBM: The next evolution of B2B marketing is combining data and emotion

    • 2 Mar 2016
    • Alison Orsi

    Chief marketing officers are at a turning point. Our profession is changing – the pace of technological change is accelerating and the competitive landscape is exploding in its wake.

  • Businesses full of curious minds are far better equipped to succeed

    • 26 Feb 2016
    • Helen Tupper

    Management buzzwords come along at such a rate that you can be forgiven for rolling your eyes when presented with a new one, but in the case of curiosity quotient (CQ) there is considerable merit. First, there was IQ (intelligence quotient), then it was all about EQ (emotional quotient) and now along comes CQ and the killer question: how curious are you?

  • Secret Marketer: How to make yourself indispensable in the boardroom

    • 24 Feb 2016
    • Secret Marketer

    Believe it or not this is my 200th column as the Secret Marketer. I certainly don’t know where the past four years have gone, nor how I have managed to come up with 200 different experiences to share with you – such is the diversity of being a client marketer.

  • Sherilyn Shackell: Marketers should hire for character and train for skills

    • 29 Jan 2016
    • Sherilyn Shackell

    There is a much quoted definition used by the Chartered Institute of Marketing: ‘’Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

  • Why marketers are increasingly taking on chief commercial officer roles

    • 30 Nov 2015
    • Leonie Roderick

    Ever more brands are appointing their top marketers as chief commercial officers, signifying a wider change that’s happening in the boardroom as, with more data to back up their actions, marketers are steadily gaining more respect and responsibility.

  • Aviva’s Jan Gooding: Marketing’s diversity issue needs to be addressed or we will fail customers and colleagues

    • 25 Nov 2015
    • Jan Gooding

    e lack of diversity in marketing is more of a problem than we realise, we need to own up to it before we can deal with it.

  • Marketing’s diversity problem

    • 25 Nov 2015
    • Jonathan Bacon

    Brands are failing to represent society and lack diversity in their marketing teams, exclusive research finds.

  • Sherilyn Shackell: Now is the most exciting time to be a marketer

    • 18 Nov 2015
    • Sherilyn Shackell

    Much has changed in the five years since the Marketing Academy launched and marketers have never had as much opportunity to start steering businesses.

  • Halfords’ Jill McDonald on moving from CMO to CEO

    • 21 Oct 2015
    • Lucy Tesseras

    Halfords’ new CEO Jill McDonald has impressive pedigree as former UK CEO and North West Europe president of McDonald’s, despite never expecting to sit at the head of the boardroom table. She sets out the lessons all marketers can learn to move into general management.

  • Good news CMO – you’ve just become the chief value officer

    • 4 Oct 2015
    • Ruth Mortimer

    The chief marketer job title is endlessly being rebranded. But every so often, a pitch for a new acronym makes sense when you look beyond the initial idea.

  • TfL’s marketing director: Why marketers must create a customer focus to become CEOs

    • 23 Aug 2015
    • Christopher Macleod

    The thorny old questions are doing the rounds again: should there be more marketers on company boards?

  • Senior marketers give their views on how marketing can win control of the digital strategy

    • 13 Aug 2015
    • Lucy Tesseras

    Three top marketers explain how the marketing profession can ensure it is given the respect and trust needed to take the key decisions about their brand’s strategy for taking advantage of digital technology.

  • Michael Barnett: To lead the digital strategy, first you must be a digital expert

    • 11 Aug 2015
    • Michael Barnett

    It’s impossible to argue you should be the decision-maker on digital technology unless you can demonstrate your knowledge of it and explain how it adds value.